Seeking Alpha which is a financial site took a close look on WWE's current financial situations. WWE is facing huge Rating crisis as their ratings are at all time low after 1997. However, still their stock prices are going up. You can read the article here
The article also featured a recent comment of Vince Russo on Nuclear heat podcast of WrestlingInc.com which goes something like this:
"For argument's sake, say ratings aren't important anymore," Russo said. "Well, what's important? The is important. Well, where are they drawing potential customers from? Obviously, they're drawing potential customers from the people who watch Monday Night Raw! So even if you say ratings don't matter, as that pool goes down more and more on Monday nights, there are your potential subscribers."
Recent WWE attendance figures
Below are some of the recent live attendance figures of WWE Show* November 11th in Rome drew a sellout of 8,890 fans
* November 12th in Bologna, Italy drew 7,096 fans
* November 28th in Kansas City, MO drew 9,000 fans
* November 29th in Huntington, WV drew 3,200 fans
* November 30th in Pittsburgh for RAW drew 8,500 fans